«Tous les drapeaux sont invités»: particularités des stratégies nationales d’expansion du commerce de détail sur le marché russe
Бесплатное
13.10.2015
14:30 - 16:30
Russian-French session «French brands in Russia: Anchors Start and Win», which will take place on October 13.
We invite you to discuss the following questions:
- French expansion at the Russian market: the leadership of anchor brands directly represented in Russia. Success stories and expansion plans of Auchan, Leroy Merlin, Decathlon, Kiaby.
- Business model as a formula to success: family business vs listed company. Auchan case vs Carrefour case.
- What retail formats are most effective today? What formats are of top priority for the leading French brands? The importance of multichannel marketing.
- What French premieres are expected today at the Russian market? Do we need new French players in the segment of big boxes? Speakers’ opinions.
- Is it difficult for the Russian retail chains to compete French giants? Russian market leaders’ opinion.
Moderator: Victor Chernyh, Retail Standard commercial director
Our speakers:
- Stephanie Morley,Chef de Pôle Nouvelles technologies, Innovation et Services chez Business France.
- Marina Isaeva, Head of Expansion in Moscow and Moscow Region, Auchan Russia
- Peter Nemec, Business Development Director, Decathlon Russia
- Yann LeBlay,Development Director Kiaby
- Maxime Karbasnikoff, Head of Retail Services, Partner, Cushman&Wakefield Russia
- Maxime Shchegolev, Integration and Format Development director, Lenta
Information about the MALL Group: Since 2002 MALL Group has been developing a single information environment to help Russian retail property market players communicate. The three main lines of business for us are B2B publications, exhibitions and professional events. Our major projects include REX (International Real Estate eXhibition), a major meeting point for commercial property professionals since 2004; Mall magazine, providing valuable commercial property and retail market insight; Russian Retail Chains catalogue; Annual Exchange “Commercial Leasing”, dedicated to commercial property leasing; Shopping Center Marketing book; REX Marketing Day, a conference focused on mall branding and promotion; REX Marketing Awards, the country’s first professional marketing award for the retail property sector.
The second session is organized with the support of Retail Committee of Franco-Russian Chamber of Commerce and Industry (CCI France Russie).
