Attend the 6th international conference “FMCG in Russia” to learn Russian and international FMCG sector leaders’ strategies and hear retailers’ and FMCG producers’ views on how to improve the effectiveness in collaboration between them and increase sales. 

FOCUS ON CONSUMERS
Understanding customers’ needs in the contemporary world and changes in their approach towards choosing FMCG products and forecasting trends in consumer behaviour in the nearest future are key for FMCG producers’ success. Sotirios Marinidis, Vice President Eastern Europe and Central Asian Republics, Procter & Gamble will talk about a leading world FMCG producer’s approach to customer management in a new economic reality

ONLINE SALES
In volatile market conditions, FMCG manufacturers are looking for new trade channels that will allow them to increase sales of their products. This year Russian consumers have started to demonstrate a higher trust in buying FMCG goods online. During the master-class Alexander Zakaznov, E-Commerce Manager, Royal Canin Russia will share what online strategies are the most successful for FMCG goods sales and how to reach your customers.

EXPORT STRATEGY
Favourable market conditions allowed Russian FMCG producers to increase export of their goods abroad. Russia has become the largest exporter of grain in the world. Export of vegetables, meat, fish, beans and oil is growing.Sergey Chumak, Head of Strategic and Organizational Development, Member of the Management Board,Cherkizovo Group will run a master-class on developing an export strategy focusing on how to choose markets, where to export your goods and define a local strategy, develop assortment of goods for supply abroad and distribution system.

Among other early speakers and moderator’s confirmation:

• Petr Iliukhin, CEO, PRODO Group 
• Anton Sidorenko, Managing Director, Desan Group of Companies
• Marina Volkova, Head of Category Management, Henkel
• Dmitry Sudarikov, Sales Director, PRODO Group
• Elena Kuznetsova, Category Project Manager, Mars Chocolate Russia
• Dmitry Zyshchuk, CEO, Savushkin product-Moscow 

Download the conference programme here Register today for the best available price and save up to £300!
VIP Code: 2448frp2709

We offer a special rate for FMCG and retailers! To know more, click here

Look forward to seeing you in Moscow in November!

Contacts:
To promote your products and services to a highly targeted audience via our range of sponsorship & exhibition opportunities, please contact Irina Bondareva on
+44 20 8004 5704 or at ibondareva@adamsmithconferences.com

To join our Speaker Panel, please contact Natalia Baeva on +44 20 7017 4049 or at natalib@adamsmithconferences.com