Serguei Netessine is The Timken Chaired Professor of Global Technology and Innovation at INSEAD and the Research Director of the INSEAD-Wharton alliance.
Karan Girotra is a Professor of Technology and Operations Management at INSEAD.
This book will teach you:
· The method for changing a business model and how it can be useful to you
· How to manage motivational and information risks
· How to optimize the business model and increase its effectiveness
‘The book by professors Karan Girotra and Serguei Netessine is very useful in developing innovative solutions to one of the key problems in contemporary management – building effective business models. Many of its ideas and practical recommendations have been successfully applied in recent years by a new generation of leaders at Sberbank during the implementation of its new strategy.’
(German Gref, President and CEO of Sberbank of Russia).
Workshop language: English
Address: Room 101, 20 Myasnitskaya st.
Date and Time: September 15, 2014, 7 pm
Contact: Elena Tonkonogaya (International Institute of Administration and Business):
tonkonogaya@hse.ru (+7-916-299-47-58)
To register for the workshop, please send a letter with your name and telephone number to
tonkonogaya@hse.ru, indicating the date of the workshop in the subject line. On the day of the event, please have your passport with you.